JEanne stitchback saddle 1105
A conceptual western style leather saddle, in partnership with Dr. Martens, leather footwear and accessories company.
Client
Completed in Course Curriculum. Final project -equestrian saddle production conceptual design.
Year
12/9/2025
project objectives
This project intends to detail the individual elements of Dr. Martens specific and unique brand language. By narrowing down the intentional themes throughout their branding and marketable pieces, the traits can be implemented into a new prototype concept through technical rendering.
JEANNE STICHBACK SADDLE 1105
Process
Brand language analysis of Dr. Martens history, marketing, website design, best selling products and the originals line. Featuring their unique initial styles, the brand routinely incorporates signature elements throughout their iconic designs.
Using the brand analysis on the left, I prototyped six english and one western saddle concepts based on the findings of repeated design choices throughout existing Dr. Martens footwear products which help visually identify as the brand’s signature products.
